In a decision that illustrates how just how far marijuana has moved into the mainstream, California’s largest public utility said it would now offer pot growers the same discounts on energy that it provides other farmers.

I couldn’t find a single person at the State of Marijuana Conference ’16 on the Queen Mary this week willing to predict anything other than success for Proposition 64, the measure that could legalize cannabis in California for adult recreational use.

I couldn’t find a single person at the State of Marijuana Conference ’16 on the Queen Mary this week willing to predict anything other than success for Proposition 64, the measure that could legalize cannabis in California for adult recreational use.

Emphasizing the need to honor California’s farmers and their unique challenges, The California Way advertising blitz is supplemented by digital ad placements on Facebook, Twitter and Instagram.

Californians are set to decide whether to make recreational marijuana use legal, as other Western states have done, after the California Secretary of State's office said on Tuesday the issue could be put to voters in the November ballot.

Californians are set to decide whether to make recreational marijuana use legal, as other Western states have done, after the California Secretary of State's office said on Tuesday the issue could be put to voters in the November ballot.

Gov. Jerry Brown revealed a proposal last week to simplify statewide rules that govern medical and recreational marijuana sales and production, in anticipation of the launch of the recreational cannabis industry in California in 2018.

Gov. Jerry Brown revealed a proposal last week to simplify statewide rules that govern medical and recreational marijuana sales and production, in anticipation of the launch of the recreational cannabis industry in California in 2018.

Medical pot patients could see their marijuana become cleaner and safer, with the cost jumping about 10 percent, under new draft regulations for California’s multibillion-dollar medical cannabis industry.

Medical pot patients could see their marijuana become cleaner and safer, with the cost jumping about 10 percent, under new draft regulations for California’s multibillion-dollar medical cannabis industry.

Recreational marijuana is now legal in California — and that’s a game changer for public health.

Recreational marijuana is now legal in California — and that’s a game changer for public health.

More than a quarter of all legal cannabis in North America is sold in California, despite much stricter laws than Colorado or Washington.

Lt. Gov. Gavin Newsom warned a conference of cannabis industry members Tuesday that they need to get involved in passing a pot legalization measure on the November ballot or the cause will be set back nationally.

Lt. Gov. Gavin Newsom warned a conference of cannabis industry members Tuesday that they need to get involved in passing a pot legalization measure on the November ballot or the cause will be set back nationally.

California is poised to legalize marijuana for adults 21 and over, according to the results of a survey released Wednesday from the non-partisan, non-profit Public Policy Institute of California.

California is poised to legalize marijuana for adults 21 and over, according to the results of a survey released Wednesday from the non-partisan, non-profit Public Policy Institute of California.

A measure to legalize marijuana for recreational use in California appears headed for the Nov. 8 ballot.

A measure to legalize marijuana for recreational use in California appears headed for the Nov. 8 ballot.

The estimated value of marijuana is more than the top five leading cash farm receipts for commodities in California combined.

Wine experts are working with growers in California's well-known Emerald Triangle to set up standards that define specific regions and brands.

California’s lieutenant governor fully supports legalizing recreational pot.

California’s lieutenant governor fully supports legalizing recreational pot.

To hear Troy Dayton tell it, California is on the brink of a gold rush — or, more specifically, a green rush. While insiders are working behind the scenes to put the question of recreational marijuana to voters on the November ballot, investors and business owners throughout the Golden State are getting ready to jump into the recreational pot business.

While both Israel and California are leaders in medical cannabis, both programs can still be improved.

Some growers hope to market to consumers across California through a legally defined and protected geographical identification system similar to what’s used in the wine industry.

KRON4’s Maureen Kelly got an inside look at a lab in Berkeley that is believed to be the first permitted marijuana manufacturing company in California.

And if California votes to legalize, other states will follow.

And if California votes to legalize, other states will follow.

County will decide the fate of some dispensaries soon.

County will decide the fate of some dispensaries soon.

"Altered State: Marijuana in California," a one-of-its-kind museum exhibition focusing on the topic, is open through the summer at the Oakland Museum of California.

There are pairings and tastings for wine, beer and even coffee. Why not cannabis?

If Dr. Larry Bedard has his way, Marin General Hospital would become the first acute-care medical center in California to allow patients to openly consume medical marijuana in the hospital.

If Dr. Larry Bedard has his way, Marin General Hospital would become the first acute-care medical center in California to allow patients to openly consume medical marijuana in the hospital.

Mexican President Enrique Pena Nieto, who has proposed liberalizing his country's drug laws, privately asked California lawmakers visiting Mexico about a state measure to legalize recreational marijuana, a state legislator said on Thursday.

Mexican President Enrique Pena Nieto, who has proposed liberalizing his country's drug laws, privately asked California lawmakers visiting Mexico about a state measure to legalize recreational marijuana, a state legislator said on Thursday.

A former pro football star and an advocate for athlete marijuana use have teamed up to open a gym in San Francisco that they say will be one of the first in the world to allow members to smoke pot while working out.

For Californians resolved to one day entering a dispensary and purchasing pre-rolled joints or marijuana-infused cookies — all for recreational use — a high-profile ally who lives 3,000 miles away has emerged.

For Californians resolved to one day entering a dispensary and purchasing pre-rolled joints or marijuana-infused cookies — all for recreational use — a high-profile ally who lives 3,000 miles away has emerged.

"I would look and I would think to myself what can I put here? What can we do? It hit me. This could be a medical marijuana facility."

With recreational-use of marijuana set to be legalized for Californians in 2018 and with more cities in San Diego County approving medical-use, investors in the marijuana industry are snatching up properties.

San Diego legalized recreational pot dispensaries on Tuesday and the city also opened up the possibility it will allow pot farms, manufacturing facilities and testing labs.

Real estate broker Marty Higgins disliked the head shop vibe on his trips to local medical marijuana dispensaries, so he created an upscale dispensary, Harvest on Geary Boulevard, that opened in the spring. Last week, he went even more posh, announcing the creation of San Francisco’s first private cannabis club.

Snoop Dogg, Too $Short, and Quincy Jones make key appearances in one of the first and most powerful new campaign videos for the California initiative to legalize marijuana in the November 8 general election.

Pristine environs of Malibu host premium cannabis farmers’ market, enlightening speakers and gourmet canna-dinners.

In some ways, the Emerald Exchange is like other farmer’s markets one might find in L.A.’s more upscale and bohemian neighborhoods.