The growing acceptance of marijuana has opened up consumer opportunities for the 420 holiday.

With 420 right around the corner, Nike is getting ready to release a brand new pair of kicks designed specifically for weed’s high holy day. This year’s cannabis-themed SB Dunk Highs are going with a sleek “spaced out” look.

While basement chemists and chefs continue to elaborate on edibles, the market is looking toward “drinkables” as the next frontier in catching a high.

Wiz Khalifa says that it’s “better than Pokemon.” He isn’t talking about weed, though surely he thinks it is.