“2017 is a different story. We are expecting most clients to offer promotions/sales around Mother’s Day,” said Joel Milton, Chief Executive Officer at Baker, a cannabis software company. “Since normalization is a bigger theme of these markets, dispensaries are realizing how important this demographic is.” Retail is retail no matter the end product and if there is money to be made on a holiday, the dispensaries would be smart to cash in. A survey conducted by the National Retail Federation said that overall shoppers are planning to spend the highest amount in over a decade this year for Moms. The average spend for 2017 is estimated to $186.39 per Mom.

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Debra Borchardt ~ Forbes Contributor

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