Image of Jazmin Hupp, co-founder of Women Grow
~
"I took that left turn and didn't look back. That was five years ago," Berliner said in an interview at the Marijuana Business Conference and Expo here this week.
 
Berliner's Sweet Grass Kitchen produces edibles for both the medical and recreational cannabis markets.
 
"I started with one recipe and one dispensary," Berliner said. Since then, she has expanded to brownies, seasonal pies in summer and winter, and peanut-butter-and-jelly cups, as well as other varieties of cookies.
 
Berliner is among a growing number of women getting involved on the ground floor of the cannabis industry, despite the roadblocks resulting from the illegal status on the federal level. For example, none of her products can be shipped by U.S. mail or by carriers such as FedEx or UPS. Deliveries must be made directly from her production facility to retailers or by courier.
 
Berliner is really excited about the possibilities offered by being on the ground floor of something. "I like to say this industry ages in dog-years, she said."In six months, things may be very different. It's not just about getting high or the sex appeal of getting into the industry. It's about being party of history. I really love that aspect. It's a social movement like suffrage or civil rights."
 
The fact that there's no old-boy network to block entry has made marijuana attractive to women entrepreneurs, said Jasmin Hupp, co-founder of Women Grow.
 
"Women are more risk-averse than men," Hupp said. "They're more concerned there will be no one to take care of kids if they get arrested. In legal states, moms are still being threatened their children will be taken away. When we look at the legal industry, a year ago it was not a friendly environment for women. There are about 75 percent men at this conference. ... Last year, it was 100 percent male panelists."
 
For the industry to succeed, Hupp insisted women have to play strong roles because they are the health-and-wellness deciders in their households.
 
"You need diversity to get the product lines you want. They [the men involved in early development] were not creating the environment and products that women want. You need a shopping environment and to carry product lines women value. At this point, it is still a little dangerous to go and purchase medical marijuana. The majority of customers may be men, but they're helping a wife or grandma get access to this product. Companies only owned by men don't get the environments you want to shop in," Hupp said.
 
Julie Dooley of Julie's Natural Edibles had her own reasons for jumping in.
 
"I got into the industry for a personal need to help myself with celiac disease. There was a need for product people like myself could consume," she said. "The entire product line is gluten-free, refined sugar-free and pesticide-free. We know the source of all our products."
 
Consisting of canna butter, granola, granola bars and roasted seed mix, Dooley's product line is sold in 250 of Colorado's 800 dispensaries. Each product is made from a specific strain of marijuana, and she and her partner are determining through anecdotal evidence which strains work best as anti-inflammatories and for anxiety and relaxation.
 
Both edibles and health-and-beauty aids are believed the biggest potential areas of growth, according to research by Marijuana Business Daily.
 
Dahlia Mertens was casting about for something to do when she moved to Telluride, Colorado, a dozen years ago. She trained as a massage therapist and always had been interested in natural healing and herbs. A friend asked her to help with a medical grow in Northern California. After a few days of picking buds, her neck muscles were really tight. The friend rubbed some rapeseed oil infused with marijuana on her neck, and her neck muscles began to relax immediately.
 
"I was really surprised," Mertens said. "Right then, marijuana was gaining in Colorado. I started mixing up batches of oils in my kitchen and using them on my own clients. My clients started coming back and telling me about chronic issues going away."
 
Mertens began doing more research and mixing up more potions. She then started driving around the state trying to convince dispensaries to carry her products. "I gave away a lot of samples in the beginning," she said.
 
Mertens' goal is to improve people's lives. Her operation has moved out of her kitchen into a small manufacturing facility where she and five employees whip up batches of Mary Jane's Salve, which she said can relieve pain, burns, scarring and arthritis. She also makes face and body lotion, lip balm, a topical tincture and Heavenly Hash Bath.
 
"One woman told me she bought the Heavenly Hash Bath so she and her boyfriend could have a romantic night. He proposed in the tub!" Mertens said.
 
Mertens said she has plans to take the business national and is working on a partnership arrangement in Nevada. "It’s a very exciting industry to be in. You feel like you're in the beginning of something," she said.
 
~
August 16, 2019

Poll Finds 63% of Americans Support Cannabis…

According to a poll from Investor’s Business Daily and TIPP, 63 percent of Americans support cannabis legalization, including 75 percent…
August 16, 2019

How Essential Oils Enhance Marijuana's Entourage Effect…

When cannabis oil is mixed with essential oils from other plants, the presence of new terpenes can also make a…
August 16, 2019

Scientific Study: This Marijuana Flavor Might Fight…

“The findings demonstrate the potential for this new cannabis derivative in the treatment of both localized and advanced pancreatic cancer,”…
August 16, 2019

Up In Smoke: Pre-Employment Marijuana Testing Goes…

Starting next year, job seekers in New York City and Nevada will no longer have to worry about whether they’ll…
August 15, 2019

Report: California Cannabis Market on Track to…

After briefly faltering a year ago, California’s massive cannabis industry seems to be regaining steam.
August 15, 2019

Time to get acquainted with the industrial…

Used in Europe for more than 3,200 years, hemp today represents an annual market opportunity of $1 bn (~€692m) for…
August 15, 2019

How Does Your State Rate for Medical…

Americans for Safe Access (ASA) aims the report at lawmakers each year, prodding them to make progress relative to their…
August 15, 2019

UC Davis Partners With DEA-Approved Company to…

Researchers at the University of California, Davis, have partnered with a federally compliant pharmaceutical company to analyze the chemical and…
August 14, 2019

When It Comes to Sustainability, Hemp Is…

The crop’s legalization could change the industry — and threaten cotton’s dominance.
August 14, 2019

Here’s How Cannabinoids Quell Anxiety - Cannabis…

Cannabis has powerful anxiolytic (anti-anxiety) properties, and when administered as-needed, can provide relief from several anxiety disorders.
August 14, 2019

Auburn, Maine made a map to help…

With new state rules on how to grow, sell and buy recreational marijuana poised to take effect in September and…