Image of Green: The First 12 Months of Modern American Marijuana Reform by Marguerite Arnold
~
Between market start in Colorado in January 1, 2014 through the midterms in November, “Green” reports the events of the day and contextualizes them against thematic issues that cross the entire legalization debate.
 
Unlike any other analysis to date, the book explains the larger issues and themes that often fall to the side in daily reporting and advocacy.  For example, the book argues that the current effort to roll back business taxes in Washington State by 25% is part of a larger movement nationally far removed from marijuana reform where this idea features prominently.  The book also contextualizes the legal issues in the debate in a new light.  The increasingly fractious split in the advocacy movement is also discussed in detail, as well as where the real schisms lie. The business community, certainly at its start up and entrepreneurial end, is more closely aligned than usually portrayed, with the interests of medical users.
 
“Green” is also the story of individuals who made a difference in a groundbreaking year on several fronts.  From the rebellion of the Washington D.C. City Council to fight for voters’ rights and wishes over federal obstinance, to the bravery of those who ventured fearlessly forth into entrepreneurial markets never too far from the still omniscient feds, “Green” is also the story of those who put their lives on the line to move reform forward in a groundbreaking year.  Entrepreneurs and market movers interviewed for the book include Ata and Nicole Gonzalez, the founders of GFarmalabs; Justin Hartfield, the founder of Weedmaps; Marco Hegyi, the CEO of GrowLife; Joe Hodas, chief marketing officer of Dixie Elixirs; and reform advocates from all the leading national marijuana reform groups including NORML, the Marijuana Policy Project, Americans for Safe Access and the National Cannabis Industry Association.
 
Other issues central to the ongoing forward motion of marijuana legalization are also explained, dissected and discussed against a backdrop of movement in the states and at the federal level, as well as groundbreaking developments overseas.  The book covers issues such as banking, civil rights, taxes, regulation, seed control and the philosophical question du jour: Can the marijuana industry spark a new, sustainable and post-industrial economy in America?
 
It is a good primer for the experienced advocate and the newbie entrepreneur alike in addition to a good background for reporters and bloggers now entering the business.  The book is also a comprehensive adjunct to law school and university course material, media studies, political science, sustainability and urban studies, medicine and other related fields.  This is also the first business analysis to be published as a book about the nascent marijuana economy since market start in Colorado in January 2014.
 
Author Marguerite Arnold, is a veteran journalist, filmmaker, economist, new economy entrepreneur and now American expat living in Germany.  She covers the industry nationally for several zines in the US and England.  She spent her working life in the US between Washington DC and New York City where she worked in national politics and advocacy, national media, military affairs and analysis, IT and finance.  She obtained her BA from the University of North Carolina at Chapel Hill.  She is planning to attend the Cologne Business School for her MBA starting fall 2015.  She is the daughter of noted children’s book author and illustrator Gail E. Haley, and Peter Drucker’s niece.
 
Green:  The First 12 Months of Modern American Marijuana Reform” is available at all major online bookstores including Amazon, Barnes & Noble, Apple iBooks, and Smashwords.
 
~
February 21, 2020

The best new cannabis strains to grow…

Here are the best new cultivars and clones to grow in 2020 -- selected based on interviews with the world’s…
February 21, 2020

Idaho farmers warn they’re losing money without…

Idaho is one of only three states that does not allow the cultivation of hemp, despite the federal government making…
February 21, 2020

Kentucky House passes medical marijuana bill after…

Kentucky’s state House on Thursday passed a measure that would legalize medical marijuana in the state after several unsuccessful earlier…
February 20, 2020

A new ‘hemp scanner’ determines level of…

A team of researchers have created a ‘hemp scanner’ that can determine the level of THC in cannabis plants instantly,…
February 20, 2020

Indonesian activist prepares ground for future cannabis…

A Jakarta-based activist is campaigning to change public perceptions and Indonesian policy so that patients suffering from chronic disease and…
February 20, 2020

The cannabis industry's next big threat: Hacks…

Experts are cautioning companies to shore up their security practices and for consumers to be mindful of opportunities that seem…
February 20, 2020

USDA Touts Hemp Industry’s Growth But Says…

The USDA report attempts to draw conclusions about the legal, logistical and economic challenges that might arise as US farmers…
February 19, 2020

A Pain Management Doctor Shares How Marijuana…

With the opioid crisis on the minds of communities and governing bodies all over the United States, a New York…
February 19, 2020

Colorado sold a record $1.75 billion of…

This time last year, it appeared that Colorado's industry was plateauing. Now it's surging.
February 19, 2020

Virginia: Veterans fight for access to medical…

Veterans fighting for looser cannabis laws took to the Capitol today for an impromptu Lobby Day as the discussion about…
February 18, 2020

Massachusetts’ burgeoning marijuana industry is creating jobs…

With the burgeoning marijuana industry comes new jobs. And most everyone taking these jobs is entering the industry for the…